Luxe Deluxe

Let us help you grow your business through the web

 

Luxe Deluxe is a Melbourne brand dedicated to creating effortless and elevated clothing.

Inspired by the Australian lifestyle and influenced by global trends, we specialise in designing relaxed contemporary collections with a strong attention to detail and quality.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

0.09% CTR

20% less CPA

272% ROI

From the client

These guys has built such a strong relationship with our organization that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.