What should you be doing to drive foot traffic to your store?
Mobile search is dominating and you need to ensure your business is getting noticed in Google search results or SERP’s (Google Search Engine Result Pages)
The increase in Mobile search usage since 2011 highlights how you should be allocating sufficient budget to mobile search and website responsiveness. Your attribution modelling should be weighted accordingly so you do not make the same mistake as many big companies like Myer. Just because the purchase didn’t happen online does not mean your attribution modelling shouldn’t incorporate mobile search marketing budget.
What’s worked for our clients in 2015!
Variation of content (and optimizing your channels which I’ll cover in my next installment) and strong calls to action are critical to making solid gains in search rankings, building your social following, data base and SALES. Engaging the audience with exciting and dynamic content is essential. However you’ve first got to get your search ranking on the first few pages of Google to tap into the traffic. This raises a number of questions about your SEO strategy and what are you attributing your email sign ups & store sales to? For example shoot some interesting info /content on your iPhone, try to create a series out of the content, transcribe the text, distribute and promote through your best working channels. Ie blog & FB with button or links back to website with an offer. If you are not sure how to do this we are offering free 15 min consult and we can go through with you. If your engagement rates/views are good then your on the right track and the good news is it only requires a small budget. Talk soon and happy to answer any questions you throw our way!